Creating distinctive betting experiences

We’re built on the foundations of the Racing Post, the pioneers of adding value to sports betting with brilliant content. Our mission is to relentlessly add value to global sports betting experiences, with a trusted, market-leading offering.

We’re experts in knowing how to take every betting experience further. And we drive audience growth and engagement through the Racing Post, MyRacing, Free Super Tips and Soccerbase brands. In the US, we are led by one of the most well-known sports betting publishers in the market, Pickswise.

We’ve also been helping the world’s biggest betting operators for decades. They’ve chosen to work with us to embed our premium betting content, marketing and affiliate partnerships into their platforms.

Sport never stops and neither do we. That means always finding ways to add value to insight, moving with the changing needs of customers and driving the industry forward with increasingly engaging sports betting experiences.

We’re all about taking bettors above and beyond the odds.

• 1986: Launch of the daily newspaper in the UK and Ireland
• 1996: Launch of Betting Shop Display Edition
• 1997: Launch of racingpost.com
• 2007: Launch of B2B content syndication business
• 2008: William Hill become the first partner to integrate our horseracing content
• 2009: Launch of our industry-leading Racing Post app
• 2016: Exponent Private Equity acquired the business
• 2018: Acquisition of MyRacing, FreeSuperTips and ICS
• 2019: Become a licensed affiliate in the US with the launch of Pickswise
• 2019: New joint venture created, AllSported, with TXODDS and Banach Technology
• 2020: Rebrand of the business from Racing Post Group to Spotlight Sports Group
• 2021: Acquisition of the Alarm Sports Network and launched a joint venture with Diario AS to create and manage their sports betting hub
• 2022: Launched a groundbreaking sports betting monetization partnership with US media powerhouse, Advance Local

Spotlight Sports Group takes seriously its commitment to safer gambling and to encouraging people to stay within their limits and stay in control.
As a founding member of the Responsible Affiliates in Gambling, we recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

Spotlight Sports Group’s talented employees share a common set of values; trust, flexibility, being one team and excellence. If you are searching for an opportunity to work for one of the world’s leading sports betting businesses, please view our careers page for a range of roles across our global locations.