Creating distinctive betting experiences

Who we are

Our background

Sport never stops, and neither do we. That means we relentlessly find ways to engage with customers, move with the changing needs of sports bettors and drive the industry forward through innovative product technology. We’re the global experts in knowing how to take every sports betting experience above and beyond – both on our platforms and those of our partners. 

Working directly with customers

Across the globe, we engage millions of people directly with our expert, independent brands. In Europe, we are built on the foundations of one of the most loved and historic betting brands, Racing Post. For over 35 years Racing Post has been the go-to source for racing and sports betting news in the UK and Ireland. This is coupled with market-leading betting brands – MyRacing and FreeSuperTips –  that constantly drive growth and engagement with expert editorial and video content amplified across our large social audience.

On the other side of the Atlantic, we’re growing faster than ever in both sports betting and fantasy sports. With sector-leading brands Pickswise and Fantasy Alarm, we are market leaders in driving engagement, retention and conversion of sports bettors and fantasy players. Our audiences love our talent, our proprietary data sets and our interactive tools that can give them an edge.

Working with our clients

It doesn’t end there. We’ve also got decades of experience in delivering growth and conversion at the world’s biggest sportsbooks and media companies. They choose to work with us because of our best-in-class technology combined with our expert scalable content experiences. Our global team of over 500 sector experts allows us to provide bespoke, actionable betting intelligence across any sport.

Not only do we have over 50 engagement tools that power conversions through sustainable engagement but we’re innovating every day in the sectors in which we specialise. We are also specialists in retail betting, creating bespoke products that are designed specifically for in-person retail experience. Added to this, we specialise in broadcast production through our long-standing partnership with Sirius XM, producing ‘The Fantasy Alarm Show’, a pioneering drive-time show broadcast daily across the nation.

We’re all about taking customers closer to the action. Our partners love working with us and our services can be live on your platforms within days. If you need help developing your competitive advantage in a fast-moving, specialist space, we’re happy to speak right away.

Our history


  • 1986: Launch of the daily newspaper in the UK and Ireland
  • 1996: Launch of Betting Shop Display Edition
  • 1997: Launch of
  • 2007: Launch of B2B content syndication business
  • 2008: William Hill become the first partner to integrate our horseracing content
  • 2009: Launch of our industry-leading Racing Post app
  • 2009-2016: Scaling our sports betting business
  • 2016: Exponent Private Equity acquired the business
  • 2018: Acquisition of MyRacing, FreeSuperTips and ICS
  • 2019:Launched our US sports betting media platform, Pickswise
  • 2020: Rebrand of the business from Racing Post Group to Spotlight Sports Group
  • 2021: Acquisition of Fantasy Alarm, DFS Alarm, Fantasy Rundown and Wager Alarm


Spotlight Sports Group takes seriously its commitment to safer gambling and to encouraging people to stay within their limits and stay in control.

As a founding member of the Responsible Affiliates in Gambling, we recognise the role that affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.


Spotlight Sports Group’s talented employees share a common set of values; focus, trust, teamwork and determination. If you are searching for an opportunity to work for one of the world’s leading sports betting businesses, please view our careers page for a range of roles across our global locations.


A team built to drive growth, leveraging extensive global industry and market experience.

Alan Byrne Chief Executive Officer
Pauline Nelson People and Development Director
Mark Renshaw Chief Operating Officer
Sam Houlding Chief Commercial Officer
Mark Francis Chief Financial Officer
Cian Nugent Managing Director, Racing
Harry von Behr Managing Director, Sports
Gethin Evans Chief Marketing Officer
Nikos Kryvossidis Chief Technology Officer
Alex Woodhams Chief Product Officer
Tom Kerr Group Racing Director